In the last few months, many Kenyans have been slapped by the harsh reality of inflation. With the war in Ukraine creating a global shortage of fuel, gas prices have skyrocketed and pushed the cost of goods upwards. In Kenya, the absurdly high taxes on fuel prices are pushed to the consumer making the already expensive commodity unaffordable, and everyday life unbearable. The ripple effect of this is reflected in the purchasing decisions. Kenyans are cutting down on spending, not as a result of increased financial awareness but purely because they can simply no longer afford most things. The cost of goods and services is rising every day. Many are now saying that inflation is at an all-time high. Meanwhile, people's earnings have remained more or less constant, and some have even recorded reduced salaries or employment termination. The situation is dismal and many Kenyans are worried about the future.
Unfortunately, the financial forecasts show that these problems are likely to persist for the foreseeable future. Given this, Kenyans need to brace themselves for dark times ahead. Times like these require strong willpower and significant foresight. A good example of foresight is the shift to flexible work approaches such as cloud computing, remote work, automation and sms marketing. Meanwhile, businesses that ignored the move to online platforms and delayed their implementation in business approaches are currently regretting their lack of foresight. The age of technological advancements has aligned with drastic changes in consumer behaviour. As such, product and service providers are compelled to strategically position themselves to reap from these changes or risk becoming extinct. Similarly, individuals determined to weather this economic storm must align themselves with the new world economy.
With a mix of the rising cost of living, rapid technological advancements and changes in consumer behaviour, traditional approaches to making money are no longer effective. Notably, people have become accustomed to convenience with more businesses offering their services online. It is crucial to take advantage of the influx of consumers online before the world decides to take a new direction. Effective communication is key to business success, particularly during the Covid-19 pandemic. However, maintaining communication is only valuable if the method of communication reaches the intended audience in a timely fashion. In the past, small businesses relied on face-to-face encounters and word-of-mouth to reach new customers. However, following the pandemic, the vast majority of consumers shifted to more modern platforms. In turn, this rendered many traditional methods redundant. The recent economic recession has also strained both individual and organization finances. During this time of financial struggles, businesses and individuals need to increase their returns.
One of the most effective methods of increasing returns is to adopt affordable and reliable marketing approaches. As mentioned earlier, this economy requires people to be more flexible to adapt to the changing economic landscape. Moving to online platforms can be daunting and many businesses and individuals are struggling to keep. Bulk messaging offers a great compromise and bridges the gap between the tech-savvy and the technologically challenged. Despite the changes created by social distancing and the high influx online, most people continue to rely on mobile phones every day. Moreover, SMS continues to be one of the most effective communication tools as 98% of messages are opened within the first 5 minutes. As such, one can easily reach out to friends, family and potential customers at once with their products and services, with a guaranteed return on investment. Considering the current economy bulk messages are by far the most cost-effective method for businesses to adopt.
SimpleSell Bulk SMS is one of the most reliable bulk SMS tools for businesses. It helps you not only to expand your business but also provides an opportunity to earn extra money. With Simple Sellable, you can upload contacts from a spreadsheet, create message templates to reuse, create bulk SMS campaigns and even schedule campaigns for a later date. Moreover, you can earn money as an affiliate by recommending the product to others, which can help you offset the cost of SMS or act as an additional source of income. The earnings are calculated and remitted to relevant affiliates regularly. The SimpleSell SMS affiliate program makes it possible for businesses or individuals to earn as much as 10% of referrals' spending. Whenever someone signs up through your affiliate link their spending on the platform is calculated and your commission is assigned. The best thing about this affiliate program is that the commissions are ongoing. This means that as long as there is a person under you using the platform, you are guaranteed commissions. Therefore, the platform provides you with the opportunity to adapt to the economic and technological shifts. All this is made available at an affordable rate while enabling you to generate extra income from home.
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By Christine Njoki - Published 31st Mar 2022, 11:10pm