This is the third part of the three part series addressing the vital market dynamics that startups should consider in order to succeed. There are a number of critical market dynamics that are vital to startups including product, finance, competition, customer, timing, and team. The articles will offer recommendations on… Read More
This marks the second instalment in a three-part series that delves into essential market dynamics crucial for the success of startups in Kenya. These articles aim at providing insights and recommendations for gaining a competitive advantage in the market. Startups need to be acutely aware of several critical market dynamics,… Read More
Starting a new business can be very challenging in this day and age, particularly in the age of technology and high competition. People today are highly distracted and there are many businesses in the same niche that may pose a threat to newcomers. Moreover, building a brand and standing out… Read More
In the current digital age, communication is vital for businesses to stay in touch with their customers. With the rise of mobile penetration in Kenya, SMS marketing has become an effective and efficient way to reach a wide audience. This comprehensive guide will explore the power of bulk SMS marketing… Read More
Long ago in the busy town of Marketingville, there lived a cheerful and zealous fellow called Timmy. Timmy had a brilliant idea for a business - he wanted to start a mobile pet grooming service called "Fuzzy Paws." He believed that bringing grooming services right to people's doorsteps would be… Read More
Lessons from a Failed Marketer Once upon a time in the bustling city of Marketingville, there lived a young and ambitious entrepreneur named Max. Max had a brilliant idea for a new product—an inflatable sofa that could be used both indoors and outdoors. He was convinced that this innovative piece… Read More
First of all, I would like to start by stating that THIS IS NOT A GET RICH QUICK SCHEME! A lot of people have been presenting affiliate marketing as a way to just wake up one day and start swimming in money, with little to no effort put in. That… Read More
Distributing numerous messages via text in bulk, such as commercial or advertising bulk SMS, is often done for business purposes. The most cost-effective and quick way to inform and promote to your customers is through bulk SMS. It can help promote goods and services, boost customer involvement, or notify your… Read More
Bulk SMS, also known as text message marketing, is a powerful tool for businesses to reach their customers instantly and effectively. In today's world, where mobile devices have become an integral part of people's lives, bulk SMS marketing has emerged as one of the most successful ways to communicate with… Read More
Valuation and asset tagging tools are critical tools for businesses and organizations that need to accurately track and manage their assets. These technologies help organizations to monitor their assets and maintain a clear understanding of their value, allowing them to make informed decisions about the allocation of resources and the… Read More
